sojo

sojo is the first amenity solution provider in the vacation rental industry. Founded in 2020, based in Tennessee and providing amenity essentials to vacation rental homes in the U.S.

The goal

sojo wanted to scale operations, give their clients more flexibility, and refresh the look and feel of their existing product line. The goal was to create a clean and minimal package design + spotlight sojo's high quality amenity products that guests love.

What I did

I am so grateful to get the opportunity to work with the team to create the design for the product line and the launch campaign including email, social, & direct mail.

Creative Direction:
Joy Ritter, Marcia Conwill

Project Manager:
Carley McNelly

Copywriting:
Joy Ritter, Marcia Conwill

Photography:
Dawson Gutierrez